Michael Rubin

Michael Rubin is an entrepreneur, philanthropist, and social justice advocate. He is the Founder and CEO of Fanatics, a global sports platform that is reimagining the fan experience across several of the most important categories in sports. As CEO, Michael has led the expansion of Fanatics' businesses and was the pioneer of the highly anticipated Fanatics Fest event.  

In addition to his entrepreneurial success in shaping and evolving Fanatics, Michael is co-founder and co-chair of the non-profit organization, REFORM Alliance. This organization works to advance U.S. probation and parole policies and legislation that create better outcomes and opportunities for formerly incarcerated individuals to successfully re-enter society. As the Director of the Fanatics Foundation board, Michael also drives initiatives to expand the breadth of Fanatics’ positive impact. He led the creation of Fanatics' official partnership with Make-A-Wish to grant all sports-related wishes and create life-changing experiences for kids battling critical illnesses. 

Earlier in his career, Michael founded and scaled multiple e-commerce businesses, including GSI Commerce, which he sold to eBay in 2011. His forward-thinking and keen discernment in anticipating consumer behavior and strategically leveraging technology to transform industries have made him a sought-after voice on innovation, leadership, and brand growth. 

Named annually as one of the most prominent people in sports business, Michael was included on the Billboard list of “Sports & Music Power Players” in 2025 and 2026 and was one of Sports Illustrated’s “50 Most Influential Figures in Sports” in 2024. In 2022, he received the titles “Sports Executive of the Year” from Sports Business Journal and “Sports Business Person of the Year” from The Athletic/New York Times. 

Stay up to date with the latest entrepreneurial and philanthropic endeavors from Michael by following him on LinkedIn, YouTube, TikTok, X, and Instagram.