Michael Krans

VP, Macy’s Media Network

Macy’s, Inc.

With extensive experience leading sales and marketing teams focused on digital media, e-commerce and publishing, Michael Krans joins Macy’s, Inc. following his most recent role leading the fashion team at Walmart Connect, where he partnered across the enterprise to drive accelerated revenue growth with the company’s biggest apparel suppliers. He previously worked at major publishers including Hearst and Condé Nast overseeing a host of revenue growth, advertising, and marketing initiatives with an emphasis on retail, home, beauty, and fashion campaigns. Michael has a B.S. in International Marketing from the University of Minnesota – Carson School of Management.

Speaking in:

Saturday Jan 11th

3:50pm - 4:35pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Retail media storming the store: How RMNs are bringing their competitive differentiation to physical stores, with Michael Krans, Macy's Media Network and Brendan Rodgers, CVS Media Exchange (CMX), moderated by Alicia Esposito, Retail TouchPoints

This panel will showcase how retailers representing different categories are bringing retail media into their physical stores. U.S. operators will outline the value drivers of their RMNs, the new and emerging opportunities of in-store activation and how they’re thinking about creative execution and measurement to create a holistic picture of retail media performance.

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Michael Krans

Speaking in:

Saturday Jan 11th

Retail media storming the store: How RMNs are bringing their competitive differentiation to physical stores, with Michael Krans, Macy's Media Network and Brendan Rodgers, CVS Media Exchange (CMX), moderated by Alicia Esposito, Retail TouchPoints