Michael Krans

Michael Krans

Vice President of Retail Media

Macy's


Michael Krans currently serves as the Vice President of Retail Media for Macy’s, Inc. In this role, he oversees the Macy’s Media Network, the retail media network for the company’s three nameplates – Macy’s, Bloomingdale’s and Bluemercury.  With extensive experience leading sales and marketing teams focused on digital media, e-commerce and publishing, Krans joined Macy’s, Inc. in 2024, following his role leading the fashion team at Walmart Connect. He previously worked at major publishers including Hearst and Condé Nast, overseeing a host of revenue growth, advertising, and marketing initiatives in retail, home, beauty, and fashion.

Speaking in:

Monday Jan 12

10:15am - 10:45am

Exhibitor Big Ideas Stage 4

Democratizing retail media: Technology that powers growth

Learn how Amazon Retail Ad Service is making advanced retail media capabilities accessible across retail sectors. Hear how industry retailer leader, Macy's, leverages this technology to enhance their established platform and drive incremental growth. You'll walk away with actionable strategies to implement retail media solutions that can transform your advertising capabilities and unlock new revenue opportunities.