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Michael Housholder

Michael

Housholder

Head of Coursa Retail Business

TDK InvenSense

Mike Housholder is the Senior Director of Business Development for TDK’s Location Services Business, including Coursa Retail. Mike is a highly accomplished technical leader and product visionary with over 20 years of technology marketing, sales and business strategy experience, with the past 14 years spent on mobile location technology, including inertial positioning, WiFi, Bluetooth and GNSS/GPS. Prior to conceiving the technology vision for Coursa Retail, Mike held senior management positions at Marvell, Cadence, and InSilicon.

Speaking in:

Sunday Jan 13

1:00 - 1:30 PM

Exhibitor Big Ideas

Stage 6, EXPO Hall, Level 3

Achieving in-aisle, at-shelf shopper insights with no in-store hardware

In this highly competitive retail environment, customer relationships matter and are made more personal by the increasing amount of data available to retailers and brands about shopping habits, perceived needs, etc. There is a steady flow of...