Michael Diedrich

Vice President, Store Productivity

Tractor Supply Company

Michael Diedrich is Vice President, Store Productivity at Tractor Supply Company, the largest rural lifestyle retailer in the U.S. He has been with the company for 23 years. In his current role, Michael leads the company’s focus on legendary customer service and the customer experience, including training and development for front line Team Members. He is responsible for creating productive and efficient processes that allow Team Members to spend more time with customers. Prior to this role, Michael served as Vice President, Customer and Store Services.
Michael joined the company as a Store Manager in 2002. Since that time, he has served in various positions of increasing seniority within the Operations team, including Area Manager, Manager of Communication and Store Services, Director of Store Projects, and Regional Vice President.(615) 556-6323

Speaking in:

Tuesday Jan 14th

2:00pm - 2:30pm

River Pavilion, ReturnPro Stage

Simplifying store ops: From data overload to real results with Quorso & Tractor Supply Company

The session will explore the current state of store operations and the overload that store leaders face in terms of reports, emails, and dashboards. Recent findings from work with world leading retailers indicate that store managers receive more than 22,000 data points per week. Retailers on this panel will discuss how to use data in a smart and simplified manner to drive store performance, with real-life examples.

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