Michael Budzisz
VP, In-Store Creative & Innovation
Dick's Sporting Goods
Michael Budzisz is the Vice President of In-Store Creative & Innovation at Dick’s Sporting Goods, where he has spent the past six years leading transformative retail experiences. With over 25 years in the retail industry, Michael brings deep expertise in retail design, in-store experience, and concept development. He is passionate about the power of storytelling through product presentation and creative displays, believing it to be a key differentiator in today’s competitive retail landscape. Michael’s work blends strategic vision with hands-on innovation to create immersive, brand-defining environments that connect with customers and drive results.
Speaking in:
Tuesday Jan 13
10:30am - 11:00am
Elevating retail experiences in the digital age: Building the future of in-store media
In today’s digital-first world, bricks-and-mortar retail must evolve to meet rising consumer expectations — and that evolution begins with purposeful, experience-driven technology. This session explores how retailers can use in-store digitization not just to modernize spaces, but to create immersive, high-impact experiences that drive engagement and conversion. Learn how digital content at the point of purchase can strengthen brand storytelling, influence decision-making, and transform traditional store layouts into interactive, shopper-centric environments. Speakers will share proven strategies for integrating technology that enhances — not distracts from — the customer journey, along with insights into designing scalable solutions that balance creativity with commercial results. Attendees will walk away with actionable ideas to elevate the in-store experience, align digital tools with shopper behavior, and create environments that convert curiosity into loyalty.