Melissa Ludack

Vice President, Data Science

Target Corp

Melissa leads Target’s Data Sciences teams building automated decision models for the company’s Guest, Marketing and Digital portfolios, as well as the Testing and Measurement Center of Excellence. In her current role, Melissa’s teams focus on using AI to personalize the guest experience, optimize offers through Target’s loyalty program – Target Circle, and power the digital guest experience including search and media.

Speaking in:

Sunday Jan 14th

2:00pm - 3:00pm

Expo, Level 3, Expo Stage 4

How Target and Canadian Tire use generative AI for personalized shopping experiences, driving revenue and productivity

Generative AI is the topic of conversation in board rooms and on the mind of every retail CEO. And retailers are reacting differently, in this session, the panelists will share the practical use cases of AI for driving revenue, enhancing operations, and creating frictionless customer and team member experiences. Join us for an exciting session and gain valuable insights into the latest technologies that are driving the digital transformation. Learn how Artificial Intelligence is transforming business processes such as enhanced customer experience, effective product placement and personalization.

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Melissa Ludack

Speaking in:

Sunday Jan 14th

How Target and Canadian Tire use generative AI for personalized shopping experiences, driving revenue and productivity