Melissa Dixon

Director of Content Marketing

BigCommerce

Melissa Dixon is an accomplished content creator and people leader who has developed award-winning content programs for industry-leading brands. She is currently Director, Content Marketing at BigCommerce where she leads the company’s global content strategy.

Speaking in:

Tuesday Jan 16th

2:00pm - 2:30pm

Expo, Level 3, Expo Stage 3

Innovate, iterate, grow: Redefining the omnichannel customer journey

In today’s commerce landscape, omnichannel is not an option; it’s an imperative. Join leaders from BigCommerce, Feedonomics, and HOUZER as they discuss how to take advantage of the most current tools and technologies to uplevel your omnichannel strategy.

You’ll learn:

• How to optimize your omnichannel strategy based on your business maturity and profile

• How to build the ideal tech stack for better customers, conversions, and margins

• How to utilize data to remove friction across touchpoints and channels

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Melissa Dixon

Speaking in:

Tuesday Jan 16th

Innovate, iterate, grow: Redefining the omnichannel customer journey