Megan Lunde
Sr Solutions Consultant
Amperity
Megan Lunde is passionate about data-driven marketing, and a key member of Amperity’s Solution Consulting organization. In her role, she serves as a thought partner to brands who are exploring the CDP market.Megan previously served on the client services team at Amperity, after spending a decade as an in-house marketer, most recently at American Express. Prior to Amex, she built community at leading telecom & biotechnology trade consortiums, and earned a BS from Stanford University.
Speaking in:
Tuesday Jan 16th
2:45pm - 3:15pm
Expo, Level 3, Expo Stage 4
Data quality isn’t as sexy as Generative AI, but if you don’t get the input right, then that magical-seeming output will be wrong. “Good Data” however, isn’t a static thing. For consumer brands like Brooks Running, it requires end-to-end management of workflows that turn raw customer data into a valuable and usable asset to fuel customer engagement teams and tools. Resolving identities and unifying data into a usable asset leaves room for error as new and conflicting data enters the mix. But this is the critical first step toward getting the rest of your marketing and analytics to work properly.