Max Willens

Senior Analyst, Ads and Media

EMARKETER

Max Willens is a senior analyst on EMARKETER’s ads and media desk. His coverage areas include retail media, paid social, affiliate marketing and genAI. His analyses and commentary have appeared in publications including the Bloomberg, BBC, Reuters and The Associated Press. Prior to joining EMARKETER, he served as the senior editor of research and features at Digiday.

Speaking in:

Tuesday Jan 14th

10:30am - 11:00am

Javits North, Level 4, Logicbroker Stage

From black and white to color: How retail media networks are navigating the display revolution

As retail media has progressed from sponsored search results and on-site media into an omnichannel, full-funnel spending phenomenon, it has forced RMNs to wrestle with questions that even seasoned media sellers have trouble answering: What is a winning strategy for scaling a display business? From issues about brand safety to banner blindness, to balancing efficiency with creativity, retailers now face the most exciting — and daunting — challenges ever. Hear from two leading retailers that are charting very different paths through this unfamiliar territory.

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Max Willens

Speaking in:

Tuesday Jan 14th

From black and white to color: How retail media networks are navigating the display revolution