Max Willens
Senior Analyst, Ads and Media
EMARKETER
Max Willens is a senior analyst on EMARKETER’s ads and media desk. His coverage areas include retail media, paid social, affiliate marketing and genAI. His analyses and commentary have appeared in publications including the Bloomberg, BBC, Reuters and The Associated Press. Prior to joining EMARKETER, he served as the senior editor of research and features at Digiday.
Speaking in:
Tuesday Jan 14th
10:30am - 11:00am
Get ready to explore the next big wave in retail advertising. With in-store retail media on course to become a billion-dollar advertising powerhouse by 2028, this session dives into the transformative potential of this fast-growing channel and the bold steps retailers must take to modernize and future-proof their physical stores. Join us as two pioneering retailers reveal how they are embracing this massive opportunity with innovative strategies, substantial investments and groundbreaking approaches they’re using to integrate cutting-edge media solutions into their in-store experiences to drive unprecedented engagement.
