Max Willens
Senior Analyst, Ads and Media
Emarketer
Max Willens is a senior analyst on EMARKETER’s ads and media desk. His coverage areas include retail media, paid social, affiliate marketing and genAI. His analyses and commentary have appeared in publications including the Bloomberg, BBC, Reuters and The Associated Press. Prior to joining EMARKETER, he served as the senior editor of research and features at Digiday.
Speaking in:
Tuesday Jan 13
11:20am - 11:50am
How retail media is navigating its first economic crisis
After coming of age in a relatively booming economic period, RMNs are facing their first big macroeconomic test. How have they responded, and how will those responses shape a rapidly evolving ecosystem? Hear from leaders at two retail media networks on how they've used their platforms to help drive results that helped brand and retailer hit near-term goals while looking ahead to long-term success.