Chief Customer and Digital Officer
Macy, Inc.
Massimo (Max) Magni is chief customer and digital officer of Macy’s, Inc. appointed in August 2023. In this role, Max guides the strategic long-term vision and growth of Macy’s, Inc.’s digital business, aligned on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touchpoints. These include the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programs – all focused on presenting great products and differentiated experiences that provide customers with more choice, discovery and inspiration. At the center of the customer journey, this team enables seamless, personalized, convenient engagement across the digital platforms of Macy’s and Bloomingdale’s and in-store with mobile app enhancements that make shopping more relevant and interactive. Max has a B.S. in International Economics from Università Commerciale Luigi Bocconi and an MBA from Harvard Business School.
1:30pm - 2:00pm
Expo, Level 1, Expo Stage 2
Today, Gen Z and Millennial consumers want more from brands beyond just the products they sell – they want meaningful interaction. 79% of consumers directly interact with brands beyond using their product or service, through engagements such as connecting on social media, sharing feedback and participation in brand activities.* Join us for a discussion about what consumers are looking for and how brands are reaching them beyond e-commerce and brick and mortar storefronts, driving deeper engagement and brand loyalty. Moderated by American Express.
*Source: Edelman 2023 Trust Report
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