Matt Cleary

Matt Cleary
Vertical Director, Retail and Restaurants
TikTok
As TikTok's Vertical Director of Retail and Restaurants, Matt is focused on leading a world-class sales team to help brands activate at scale on TikTok and meaningfully engage with the community. He joined the company in 2020, as Head of Central region, where he was responsible for establishing the platform's Midwest operations and leading the strategy and execution of agency and brand direct partnerships.

Prior to TikTok, Matt spent 12 years creating global media solutions and partnerships for both startups and Fortune 500 companies, such as Nextdoor, Twitter, Apple and Disney.

Matt attended The University of Tennessee, Knoxville, and currently resides in Chicago.

Speaking in:

Sunday
January 16
12:00 pm12:30 pm
By now we're all familiar with how TikTok can galvanize millions of consumers into stores to buy the latest viral product or try the latest branded challenge. Some brands are taking it one step further by building communities around nontraditional call to actions that are unheard of in the retail world. Through organic and paid presences, Target and American Eagle have built authentic connections… Read more