Matt Baer

Matt Baer
Matt Baer
Chief Digital & Customer Officer
Macy's, Inc.
As chief digital and customer officer, Matt Baer is responsible for the growth and strategic long-term vision of Macy’s digital business with a focus on creating a deeper relationship with customers. Prior to joining Macy’s in March 2020, Baer was vice president of eCommerce at, where he had P&L responsibility and oversaw digital experience, marketing, and business strategy. Before joining Walmart, he founded a digital marketplace and held executive positions at two retail startups.

Speaking in:

January 17
9:15 am10:00 am
Expo, Level 1, Expo Stage 2
Missed this Big Ideas Session? Watch the Replay

During the unprecedented eCommerce growth of the past year, online marketplaces captured the majority of spend, growing at twice the rate of traditional eCommerce. The secret to their high performance lies in their agility, scalability, and flexibility, allowing… Read more