Mary Beth Trypus

Mary Beth Trypus
Mary Beth Trypus
Chief Revenue Officer
Vera Bradley
Mary Beth serves as Vera Bradley Chief Revenue Officer overseeing all customer touchpoints physical and digital, vertical and wholesale drawing on her in-depth omnichannel background. She’s an experienced leader with a passion for building and growing brands. She takes pride in working through people to achieve ambitious goals, motivating and inspiring teams to act fearlessly and confidently drawing on their own unique strengths. She is co-founder of goodMRKT, a retail spinoff dedicated to social good.

Speaking in:

January 16
9:15 am10:00 am
Expo, Level 3, Expo Stage 3
Retailers today are challenged to satisfy shifting customer expectations while engaging and retaining employees. Hear from Vera Bradley’s CRO, Mary Beth Trypus, and VP of Stores, Kelly Brown, as they explore how workforce management and store operations innovations have helped them create a modern store experience. 
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