January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
EVP, Content and Retail Strategy
National Retail Federation
Martine Reardon is executive vice president of content and retail strategy at the National Retail Federation. In this role, she is responsible for driving NRF’s event content. She identifies key partnerships, objectives and necessary investments to achieve the organization’s short-term and long-term goals to advance the interests of the industry.
Reardon served as Macy’s chief marketing officer from 2012 through 2016. She led the company’s 1,300-person marketing organization including advertising, creative, strategy, brand development, social, mobile and digital media, public relations, cause marketing, media planning, and consumer data and insights for more than 800 stores and macys.com. In addition, she presided over the Macy’s Thanksgiving Day Parade, the spectacular Fourth of July fireworks shows, and tentpole fashion extravaganzas in New York City and key markets around the country. During her tenure, Macy’s recorded five consecutive years of comparable sales growth, added more than $5 billion in sales and achieved six consecutive years of double-digit growth
9:15am - 9:45am
Javits North, Level 5, SAP Theatre
Join Alex Rodriguez, Chairman and CEO of A-Rod Corp, and Dylan Lauren, Founder and CEO of Dylan’s Candy Bar, for an insightful discussion on building thriving businesses and game-changing brands through innovation and strategic partnerships. Following his Hall-of-Fame Major League Baseball career, Alex founded investment company A-Rod Corp, which excels at turning potential into success by leveraging extensive expertise and a visionary approach to investments across diverse business sectors. Inspired by the legacy of her father’s storied career, Dylan (daughter of Ralph Lauren), founded Dylan’s Candy Bar in 2001, which revolutionized the candy industry by blending fashion, art and pop culture, creating a one-of-a-kind consumer experience. Learn how these two industry leaders harness a start-up mentality and collaborative spirit to drive their businesses forward, explore new opportunities and engage customers in novel ways. Discover their secrets to fostering innovation and achieving exceptional results in today’s competitive market.
Attention Press & Media: No audio or video recording, or photography will be allowed in this session. Only note taking is permitted.