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Martine Reardon

Martine Reardon
Martine
Reardon

Founder and CEO
Reardon Consulting LLC
Recognized as one of retail’s most successful and innovative marketing executives, Martine Reardon is best known for leading the multi-faceted world of marketing at Macy’s, most recently as CMO, from 2012 to 2016.

In this role, she captained a 1,300-person marketing organization, including advertising, brand development, social, mobile and digital media, public relations, media planning and consumer insights for over 800 stores and macys.com. In addition, she presided over the Macy’s Thanksgiving Day Parade, the spectacular 4th of July Fireworks shows, and fashion extravaganzas in NYC and key markets around the country. During her tenure, Macy’s recorded five consecutive years of comp sales growth, added more than $5 billion in sales, and achieved 6 consecutive years of double digit growth.

Most recently, Martine received the “Power of Women to Make A Difference” Award from the United Way of NYC and the Lifetime Mission Award bestowed by the American Heart Association. In 2015, Martine was ranked in the top ten of the “50 Most Influential CMO’s in the World” published by Forbes, and inducted into the Mobile Hall of Fame by Mobile Commerce Daily, a leading mobile industry authority.

Martine served for six years on the National Board of the Make A Wish Foundation, as well as the Retail Advertising Marketing Association, a division of the National Retail Federation (NRF). She has chaired the American Heart Association’s annual Go Red for Women New York City luncheon since 2006, is a member of the International Women’s Forum, and keynotes for many industry events and conferences.

Martine is a strategic advisor to NRF and serves on the Board of Empire Company Limited, Sobeys Inc, a 24.4 billion dollar grocery and pharmacy retailer that trades on the Canadian Stock Exchange. She also serves on the boards of Collette Travel and Mohawk Fine Paper/Crane Stationery.

Speaking in:

Sunday Jan 12
11:15 - 11:45 AM
|
Medallia Stage, Hall E, Level 1
Success in retail depends more than ever on the vitally important asset of data and its value in personalizing the customer experience. In rapidly scaling or steadily sustaining long-term growth, retailers must leverage this abundant asset before it... Read more