Martin Urrutia

Head Global Retail Experience and Innovation

The LEGO Group

With over 25 years of international experience in Retail, Marketing, Customer Experience, Innovation, Omnichannel Experiences, and Shopper Insights, I have held leadership roles across various countries. I drive commercial success by creating and implementing customer experiences and innovation roadmaps, strategies, and marketing activations that align with marketing and brand strategies. This includes developing competitive advantages across multiple touchpoints.

On the personal side, I have a passion for leadership, inspiring and motivating people to embrace change. I use creativity and curiosity to drive innovation for the better, and I have successfully led diverse teams across global locations and cultures, celebrating diversity and professional growth across the team.

Speaking in:

Monday Jan 13th

11:20am - 11:50am

Javits North, Level 4, Klaviyo Stage

Revitalizing retail: The store as the new experience hub with LEGO & IKEA

As the physical store reclaims its crown, we unveil the transformative power of bricks-and-mortar in the modern retail landscape. Discover how innovative retailers are turning stores into immersive experience centers that captivate and engage customers like never before. Learn how industry visionaries Martin Urrutia, Head of Global Retail Experience and Innovation at LEGO Group, and Javier Quiñones, CEO and Chief Sustainability Officer at IKEA U.S., exploit their companies’ long heritage to stay relevant by reshaping the store of tomorrow.

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Martin Urrutia

Speaking in:

Monday Jan 13th

Revitalizing retail: The store as the new experience hub with LEGO & IKEA