Mark Tack

Chief Marketing Officer

Treasure Data

Mark Tack is the Global Chief Marketing Officer for Treasure Data, a leading customer data platform (CDP). A pipeline-first CMO with over 20 years of B2B marketing experience, he is passionate about building growth engines that create qualified pipeline for sales and drive revenue growth.

Prior to Treasure Data, Tack held chief marketer roles at Acxiom, where he was instrumental in its $2.3 billion acquisition in 2018, and SundaySky, where he helped lead the business through a major private equity acquisition in 2022. Known for his deep CDP and martech expertise, Tack is intensely focused on business outcomes, creating pipeline, and value creation.

Speaking in:

Monday Jan 13th

9:15am - 10:00am

Expo, Level 3, Expo Stage 3

Revolutionizing retail: How CDPs and Generative AI are redefining customer experience

In today’s rapidly evolving retail world, expectations are soaring. The combination of Customer Data Platforms (CDPs) and Generative AI is enabling retailers to deliver highly personalized experiences at scale. This fireside chat explores how CDPs, with their data-driven insights, fuel AI-powered solutions that engage shoppers in real time through tailored recommendations, unique content, and predictive interactions. Attendees will learn about key trends, best practices, and the critical role of AI-powered CDPs in enhancing loyalty, boosting revenue, and reshaping retail to create a truly customer-focused ecosystem.

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Mark Tack

Speaking in:

Monday Jan 13th

Revolutionizing retail: How CDPs and Generative AI are redefining customer experience