Senior Vice President, PayPal Ads
PayPal
Mark Grether recently joined PayPal as the SVP and General Manager of PayPal Ad. In his new role, Mark is responsible for building an advertising business that will help make merchants smarter so they can sell more products and services effectively, as well as enable consumers to discover more of what they love. The ads business, which will include PayPal advanced offers platform and merchant promotion ads platform, will use customer insights to build a dynamic, truly personalized platform that will drive better advertising spend performance for merchants while delighting consumers with compelling offers.
Prior to PayPal, he was the Vice President, General Manager of Uber Advertising. Under his leadership, Uber Advertising grew to a $1 billion business with more than 500,000 advertisers globally. He successfully led the acceleration of the company’s global advertising business, helping merchants, brands, and other advertisers reach Uber’s highly engaged user base across its mobility and Delivery divisions. Prior to Uber, Grether led the product strategy for Amazon’s advertising business, and he served as CEO of Sizmek, one of the largest independent advertising platforms globally, which was sold to Amazon in 2019. Prior to Sizmek, Mark was the co-founder and global COO of WPP’s Xaxis, which became a leading programmatic media company.
2:00pm - 2:30pm
River Pavilion, ReturnPro Stage
