Head of B2B Analytics Solutions & Services
Pelmorex
Mark Gibbas is a Meteorologist with additional expertise in Software Development and Mathematics. He has had a diverse and accomplished career as a meteorologist and entrepreneur. Notable accomplishments include working to enhance weather intelligence for military applications, collaborating with the World Meteorological Organization to improve the meteorological capabilities of many South American countries, and working within the insurance sector to develop more precise long-range probabilistic meteorological forecasts to better quantify risk profiles.
Following these endeavors, Mark founded Weather Source and assumed the role of CEO to introduce new sources of easily accessible weather information to the market for various business sectors including energy, agriculture, retail, financial markets, and insurance. A major factor in Weather Source’s success was the development of OnPoint Weather, which was based on meteorological methods to enhance the accuracy of various weather information for a given location of interest.
In early 2020, Mark and the Weather Source team established a Strategic Partnership with Pelmorex, based in Toronto, Canada. In 2023, Pelmorex acquired Weather Source, and Mark now serves as Managing Director of Enterprise Weather Solutions at Pelmorex, where he continues to spearhead innovation to develop transformative and value-generating solutions for businesses across numerous sectors.
2:45pm - 3:15pm
Expo, Level 3, Expo Stage 4
Beyond the economy, weather stands as the second most influential factor shaping consumer behavior, impacting everything from dining preferences to purchasing habits. In fact, weather has a significant impact on up to $1 trillion in global retail spending annually.
By leveraging the right tools and insights, retailers can implement straightforward yet impactful strategies to leverage weather information and drive sales growth and ROI. Join Weather Source, a Pelmorex Company, and our expert panel as we unveil a range of strategies designed to enable retailers to harness weather patterns and capitalize on their sales potential.
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