Mark Boidman

Mark Boidman
Mark Boidman
Partner and Head of Global Media
Solomon Partners
Mark Boidman is a Partner and Head of Global Media at Solomon Partners. With more than 22 years of experience in public and private mergers, acquisitions, divestitures, leveraged financings, private placements and restructurings, Mark has advised clients in industry changing transactions with a combined value exceeding $45 billion. Mark advises companies across the media and technology sectors, including digital media and media and tech services. He is recognized for his expertise in advertising and marketing services-based businesses, mobile, in-store media, retail tech and professional AV, event tech and Out of Home media. Before joining Solomon, Mark was the head of Barclays’ (originally Lehman Brothers) out of home media, TV broadcasting and radio coverage in its Global Technology, Media and Telecom Group. Prior to Lehman Brothers, Mark was an attorney in the M&A Group at Paul, Weiss, Rifkind, Wharton & Garrison.

Speaking in:

Saturday
January 13
10:10 am10:30 am
Javits North, Level 4
Join Mark Boidman, Partner and Head of Global Media at Solomon Partners, as he discusses long term value building that comes with deploying in-store media networks at scale. Learn why he's bullish on the predicted ROI of in-store retail media and in-store data monetization and why it should be prioritized over other services, technologies or operational improvements.

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