January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
EVP, Chief Marketing & Sustainability Officer
7-Eleven Inc.
Marissa Jarratt is Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, Inc. In her role, she leads the company’s marketing, media and creative strategy, loyalty programs and data monetization, and corporate communications. Additionally, she is responsible for the company’s Government Affairs and ESG agenda to accelerate 7-Eleven’s leadership in responsible and sustainable convenience.
Marissa joined the company as Senior Vice President & Chief Marketing Officer in 2019. Prior to joining 7-Eleven, she held multiple senior leadership positions at PepsiCo and Dean Foods Company.
Marissa serves as an Independent Director for Hero Digital, on the Advisory Council for the University of Texas at Austin McCombs School of Business Masters in Marketing program and on the Marketing Committee for the board of the Dallas Museum of Art. She holds a Master of Business Administration, Bachelor of Business Administration in Finance and a Bachelor of Arts in Spanish from The University of Texas at Austin.
10:30am - 11:00am
Javits North, Level 4, Rithum Stage
As both the world’s largest convenience retailer and the number one immediate-consumption retailer in the U.S. with over 13,000 stores, 7-Eleven is in a unique position to provide CPGs and other partners with a differentiated solution across the full marketing and innovation funnel. The company’s integrated suite of data-driven insights is led by Gulp Media—the first retail media network to serve the convenience store industry—bolstered by its C-Shopper analytics platform, Brainfreeze Collective proprietary research panel of 250,000 customers and forthcoming 7-Eleven Lab Stores.
Join Marissa Jarratt, 7-Eleven’s Executive Vice President, Chief Marketing & Sustainability Officer, for a discussion on the brand’s ability to fuel innovation and insights by leveraging its immediate consumption ecosystem (ICE) to understand the unique behavior of convenience customers and find new and innovative ways to connect with and engage customers across channels.
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