Mario Moreno Sears

CEO | Marketing Professional

Moonrise Social Club LLC

Mario Moreno Sears is an experienced modern marketer with over a decade of experience in omni-channel and digital marketing. He has built effective marketing strategies for global retail brands such as: GUESS, Forever 21, L'Oreal Paris and H&M. Currently, Mario owns his own marketing agency where he consults on marketing strategies, media innovation, social media content creation, metaverse strategies and brand development. Mario is also a content creator on TikTok, where he shares marketing and business tips, (@followmario) and has amassed a following of 135,000 followers.

Speaking in:

Sunday

January 15

10:30 am–11:00 am

Javits North Level 4, Room 406, UST Stage

Under the influence: Building successful brand collaborations with content creators

Brand and content creator collaborations can drive big results but authenticity must lie at the heart of the relationship. Finding the right partner with shared ideas, goals and expectations, but also able to meet key performance expectations is crucial. In this session we talk to Hollister and Forever 21 about their experiences of what makes a successful brand collaboration