Marco Ruffa

CMO & Digital Transformation Director

PINKO

Accomplished, visionary Fashion&Luxury business executive with 25 years of experience bridging technology with business with a unique view. Leveraging a cultural background in technology, riding a continuous wave for innovation. Marco covered several C level position in tech and innovation and acts now as CMO & Digital Transformation Director of PINKO.

Speaking in:

Tuesday Jan 14th

11:00am - 11:30am

AI-driven innovation: Redefining in-store real-time interaction

Learn how artificial intelligence (AI) is transforming the in-store shopping experience through real-time interactions. AI allows brands to personalize and optimize every moment of the customer journey, supporting sales and replenishment decisions in an immediate and user-friendly manner. Integrating RFID with AI enhances inventory management, enabling precise tracking and automated restocking, which leads to improved operational efficiency and a more seamless shopping experience. This session explores practical examples and the benefits for brands.

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Marco Ruffa

Speaking in:

Tuesday Jan 14th

AI-driven innovation: Redefining in-store real-time interaction