Marco Benasedo

CIO

Boggi Milano

Marco Benasedo is a CIO, with extensive experience in fashion & apparel. He’s a certified developer and database administrator, skilled in Retail, ERP, CRM, WMS, who continuously nurtures his passion for IT. He began with an internship at Prada, then Benetton with Capgemini team, Umbro, K-Way, Superga and currently Boggi, driving the technology team for 20 years. He’s among the keymen in the award-winning omnichannel project "Best Instore Solution and Best Omnichannel Solution" Reta 2018.

Speaking in:

Tuesday

January 17

10:15 am–11:00 am

Expo, Level 3, Expo Stage 5

The ins and outs of store experience produced by Tulip

What does a world-class store experience look like today? Almost 3/4 of retail sales still happen in stores but their role has changed drastically.

This panel discussion will explore the role of the store, what separates the best stores from the rest, and the steps required to build a modern store experience. You’ll hear firsthand from Tulip’s CEO Ali Asaria and key retail executives… Read more