Kilgore went on to build and sell her second major beauty brand – Soap & Glory – to Boots/Walgreens – cementing her status as a serial-entrepreneurial wonder woman.
Next came FitFlop, launched in 2007 and imitated by many. Kilgore’s ergonomic footwear brand, dubbed by industry watchers as “footwear’s Lululemon”, is in 64 markets globally, with Uma Thurman fronting its ‘for Superwomen’ campaign.
Kilgore’s new venture, Foam and Substance, is a mother-company for two (so far) zeitgeist-grabbing brands, located in London and staffed by the budding business superstars she’s met along the way.
What’s new? Masspirational bath & body brand Soaper Duper, with boasts the best naturally-derived, enviably-priced bath and body products of the 21st century, and gives back to WaterAid and Clean the World – proving that it’s possible to do good business and do good at the same time.
As well as Beauty Pie which launched in December of 2016 with ambitions to change the way that women shop for cosmetics. “The Beauty Industry is broke” says Kilgore, “customers get about 10% for their money, and that isn’t good enough anymore.”
Set to completely disrupt the industry – Beauty Pie offers members a ‘virtual backstage pass’ to the skincare and makeup suppliers of the world’s leading beauty brands, selling luxury cosmetics at their totally transparent Factory Cost, and giving members a bigger piece of the BEAUTY PIE.