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Marcia Kilgore


Beauty and Footwear Entrepreneur
Beauty Pie and Soaper Duper
Back in the mid – ‘90s, when her experimental one-room beauty studio grew into the revolutionary Bliss Spa (a majority stake was acquired by LVMH in 1999), Marcia Kilgore was pegged by Time Magazine as one of the new generation of young entrepreneurs who were changing the way the world does business and was heralded “the new Estee Lauder”.
Kilgore went on to build and sell her second major beauty brand – Soap & Glory – to Boots/Walgreens – cementing her status as a serial-entrepreneurial wonder woman.
Next came FitFlop, launched in 2007 and imitated by many. Kilgore’s ergonomic footwear brand, dubbed by industry watchers as “footwear’s Lululemon”, is in 64 markets globally, with Uma Thurman fronting its ‘for Superwomen’ campaign.
Kilgore’s new venture, Foam and Substance, is a mother-company for two (so far) zeitgeist-grabbing brands, located in London and staffed by the budding business superstars she’s met along the way.
What’s new? Masspirational bath & body brand Soaper Duper, with boasts the best naturally-derived, enviably-priced bath and body products of the 21st century, and gives back to WaterAid and Clean the World – proving that it’s possible to do good business and do good at the same time.
As well as Beauty Pie which launched in December of 2016 with ambitions to change the way that women shop for cosmetics. “The Beauty Industry is broke” says Kilgore, “customers get about 10% for their money, and that isn’t good enough anymore.”
Set to completely disrupt the industry – Beauty Pie offers members a ‘virtual backstage pass’ to the skincare and makeup suppliers of the world’s leading beauty brands, selling luxury cosmetics at their totally transparent Factory Cost, and giving members a bigger piece of the BEAUTY PIE.

Speaking in:

Sunday Jan 14
9:30 - 10:15 AM
Hall E, Level 1

Hear entrepreneurs from STORY, &pizza, Maveron, Museum of Ice Cream, and Beauty Pie discuss building strong brands and transforming the consumer experience. This panel of brilliant retail entrepreneurs will share thoughts on retail’s... Read more

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