Marcelo Pimentel

CEO

GPA

Marcelo Pimentel is a dynamic executive with over twenty years of retail operations experience with a track record of delivering results across a diverse group of countries and cultures. Understands how to work in both strategic and tactical environment and know how to build and lead teams focused on the customer. He has held the position of CEO of GPA since 2022. Previously, he served as CEO (2019 to 2022) and Director of Retail Operations (2017 to 2019) at Lojas Marisa. From 2015 to 2017, he was the Retail Operations Director at Drogarias Pacheco. Before that he worked in Senior Level Executive Positions for Walmart Group in Brazil and in the United Kingdom for over 10 years.

Speaking in:

Sunday Jan 14th

11:20am - 11:50am

Javits North, Level 4, Elastic Path Stage

New market opportunities: Monetizing personalization through retail media

Retailers, marketplaces and ecosystems are exploiting valuable first party data in new ways to generate whole new income streams for themselves and vendors. Content, Media and Retail have now converged to create a new service to sellers that is predicted in the next few years to beat mainstream ad spend. How are retailers waking up to the exciting opportunities afforded by live commerce, social commerce and social media.

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