Maly Bernstein

CEO

Bluemercury

Maly Bernstein was appointed Chief Executive Officer of Bluemercury in 2021. In this role, she is responsible for the company’s strategy and growth in luxury beauty, including its proprietary brands, stores, and digital platform.

Bernstein has over 20 years of experience in retail and consumer packaged goods and her expertise lies in creating emotional connections with consumers via break-through platforms that integrate product, service, and experience into a compelling story. Prior to Bluemercury, Bernstein held the positions of Vice President of Beauty & Personal Care and Vice President of E-Commerce at CVS Health. Bernstein was responsible for a multi-billion-dollar portfolio and led a diverse team of Category Managers, Beauty Experience & Service Program Managers, Beauty Consultants and Licensed Cosmetologists. During her tenure, CVS Beauty grew faster than its competition and doubled Beauty Club membership to nearly 30 million. Prior to CVS, Bernstein worked globally in the Retail & Consumer practice with a focus on Consumer Digital Excellence at McKinsey & Co.

Bernstein holds a bachelor’s degree from the Richard Ivey School of Business and a Master of Business Administration degree from the Harvard Business school.

Speaking in:

Sunday Jan 12th

2:30pm - 3:00pm

Javits North, Level 5, SAP Theatre

Three brands, one growth strategy: The power of Macy’s, Inc.’s bold new chapter

Across its portfolio of iconic nameplates: Macy’s, Bloomingdale’s, and Bluemercury, Macy’s, Inc. is challenging the status quo, fundamentally repositioning the company, and connecting with consumers across the value spectrum. Join Tony Spring, Chairman and CEO of Macy’s, Inc.; Olivier Bron, CEO of Bloomingdale’s; and Maly Bernstein, CEO of Bluemercury, for a lively discussion moderated by Courtney Reagan, retail reporter for CNBC. Nearly one year into the execution of the company’s new growth strategy, A Bold New Chapter, these leaders will explore how each of the three nameplates is working to build stronger customer relationships through innovative solutions, data-driven insights, brand-building moments, and a breadth of merchandise offerings and experiences. This conversation will showcase how Macy’s, Inc. is evolving to meet the increasing demands of today’s consumers while shaping a future that is both inspiring and enduring.

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Maly Bernstein

Speaking in:

Sunday Jan 12th

Three brands, one growth strategy: The power of Macy’s, Inc.’s bold new chapter