Luca Pelli

IT Digital Director

Max Mara Fashion Group

Luca Pelli, the IT Digital Director for Max Mara Fashion Group, oversees digital and ecommerce projects for the Italian Fashion House. He has been with the company for over a decade and has spent his career in various IT and web developer roles.

Speaking in:

Sunday Jan 12th

3:15pm - 3:45pm

Expo, Level 3, Expo Stage 4

Max Mara boosts performance and customer experience with eCommerce modernization

Learn how Max Mara Fashion Group built a modern e-commerce platform to enable faster web transactions, increase search visibility, and improve organic traffic acquisition. In this session, you’ll hear how Max Mara addressed real-world challenges and implemented practical solutions to transition from a traditional on-premises monolithic system to a modern cloud-based architecture, significantly enhancing the customer experience.

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Luca Pelli

Speaking in:

Sunday Jan 12th

Max Mara boosts performance and customer experience with eCommerce modernization