Liz Primm

VP, Strategic Partnerships and Business Development

Babylist

Liz Primm is the Vice President of Strategic Partnerships and Business Development at Babylist, the trusted platform for millions of growing families with products and services across commerce, media, and health. In her role, Liz is dedicated to developing long-lasting, strategic partnerships and leads the team responsible for guiding partners across media, affiliate, and experiential opportunities. Prior to Babylist, Liz held senior leadership positions at multiple high-growth start-ups, including Moonbug Entertainment and Ogury, as well as tenured leadership roles at Twitter and Google. An avid Bruin, Liz received her MBA from UCLA Anderson as well as her BA from UCLA. She lives in Los Angeles with her husband, daughter, and son.

Speaking in:

Monday Jan 13th

1:00pm - 1:30pm

Javits North, Level 4, Klaviyo Stage

The social commerce opportunity: How brands are winning over Gen Z consumers where they live

In 2025, U.S. social commerce sales will grow three times as fast as overall ecommerce sales and surpass the $100 billion mark. This session will cover the key factors fueling this rapid rise and explore how pioneering brands are making the most of social channels to foster deeper engagement with shoppers and reimagine the traditional path to purchase — from discovery to conversion. Retail leaders will share their strategies for success in selling via social platforms along with best practices for leveraging video formats and working with influencers and creators to reach younger audiences.

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Liz Primm

Speaking in:

Monday Jan 13th

The social commerce opportunity: How brands are winning over Gen Z consumers where they live