January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Senior Vice President, Parks Product Development & Retail
Disney Consumer Products
As Senior Vice President of Parks Product Development & Retail, Lisa Baldzicki leads the teams responsible for strategic innovation and business development, product design, merchandising, sourcing & supply chain, planning, and retail design & development for U.S. Parks and Disney Signature Experiences (DSE) retail businesses. This organization uses future-focused and data-driven strategies to anticipate customer trends and develop innovative retail initiatives and products.
Lisa most recently served as Chief Merchandising Officer at Starboard Cruise Services, where she managed Starboard’s corporate merchandising strategies and initiatives.
Previously at The Walt Disney Company, Lisa served as Vice President of Merchandise Strategy, Product Development, Planning & Allocation. Her role encompassed strategic and creative oversight of all products at retail in the Disney Parks and DSE businesses.
Before joining The Walt Disney Company, Lisa served as the Vice President of Merchandising at Victoria’s Secret. Lisa also held various senior leadership MP&D roles within Victoria’s Secret, as well as VF Corporation, and Apparel Sourcing, Inc.
Lisa earned her bachelor’s degree in Fashion Design and Merchandising from O’More College of Design in Franklin, Tennessee, where she also served as adjunct professor.
Disney Consumer Products (DCP) is the division of Disney Experiences (DX) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
12:10pm - 12:40pm
Javits North, Level 4, Logicbroker Stage
In this session, we explore how Disney Consumer Products retains its authenticity while seeking to meet the complex, multi-layered expectations of the modern consumer. We will discuss how heritage brands stay relevant for today’s audiences through innovative and personalized retail experiences and products.
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