Lindsay Pullins
Director, Ad Revenue Partnerships
Roku
Lindsay is Director of Ad Revenue Partnerships at Roku. She and her team are responsible for creating bespoke strategies in the Retail Media, DSP, Data, and Performance categories to bring never-before-seen partnerships and offerings to the streaming industry. Her goal is to provide differentiated partnerships to Roku’s clients that drive unique data, inventory, and accountability to Roku. Prior to Roku, Lindsay was Director, Media Product Strategy & Innovation at Kroger Precision Marketing.
Speaking in:
Saturday Jan 11th
1:45pm - 2:25pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
As more brands leverage RMNs to activate shopper insights across CTV, marketers gain unprecedented opportunities to tailor messaging and measure campaign success across both in-store and at-home environments. But what does this seamless integration look like in practice? How can insights gathered from shoppers in the physical store fuel more personalized and impactful CTV ads that reach audiences on the sofa? This session will dive into the strategies and technologies that power the CTV/RMN flywheel, offering guidance on how brands can optimize advertising budgets and achieve measurable outcomes across the full customer journey. Attendees will learn about innovative ways to use data to bridge the gap between in-store behaviors and in-home viewing habits, evaluate the effectiveness of campaigns on CTV, and identify new opportunities for customer engagement as the boundaries between retail and media continue to blur.
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