You are here

Lilliana Vazquez

Lilliana Vazquez

Lilliana Vazquez is one of the most sought after personalities in the industry, acting as host, influencer, style advisor and producer to the biggest names in entertainment, both on-air and online. She has quickly become one of the most watched, multi- faceted talents thanks to her signature brand of approachability and her unique ability to capture an audience’s attention.

On NBC's TODAY, Lilliana shares her experiences and expertise with millions of viewers each week where she can be seen covering the latest in technology, business, travel, entertainment and lifestyle. As a correspondent for Access Hollywood, Lilliana leads coverage on the biggest names in entertainment and she is the show's secret weapon on Hollywood's most important red carpets like The Golden Globes, Emmys and The Met Gala.

As a media-savvy millennial, Lilliana has always been at the forefront of what’s next in the digital space. It started in 2008 when she launched 
her blog, The Cheap Chica’s Guide to Style, and followed up the success of the site with a namesake book, “The Cheap Chica’s Guide to Style: Secrets to Shopping and Looking Chic” [Penguin] in 2013.

In addition to her day job(s), Lilliana is the expert producers and executives call, and call back, to lend style expertise to segments on entertainment programs, including E! News, Wendy Williams, The Talk and The Rachael Ray Show. Lilliana has also served as an ambassador, spokesperson, and content creator for some of the most recognized brands in the world.

Born and raised in Fort Worth, Texas to a Puerto Rican father and Mexican mother, Lilliana is a proud Texan and Latina. On the charity front, Lilliana is heavily involved with the Hispanic Federation, which is the nation’s premier Latino nonprofit membership organization that seeks to support Hispanic families and strengthen Latino institutions.

Speaking in:

Sunday Jan 13
1:30 - 2:00 PM
The Girls' Lounge, Level 3

Session open to Retailers, NRF Members, and registered Press.

Nearly 40% of women don’t identify at all with the women they see in advertising. Accurately portraying women and girls in your marketing messages isn’t... Read more