Lee Peterson

Lee Peterson
Lee Peterson
Executive Vice President, Thought Leadership and Marketing
WD Partners
Lee has more than 30 years of collective experience as a retailer, a strategist, a public speaker and as a leading voice in the future of retail. He brings an innovative approach to modern retail by understanding cultural trends, consumer demographics, and buying behavior across multiple industries. Lee offers well rounded, firsthand dialogue on advanced customer experience, and believes that stores have a crucial role in the new dawn of retail.

Lee's list of globally recognized clients include CVS, New Balance, Luxottica and Target. At WD Partners, he has led teams of creatives working on branded experiences for Best Buy, Gatorade, Pepsi, Whole Foods, Stop & Shop, 7-Eleven, Walmart, The Home Depot, Media Mrktin Spain, and E-Mart in Korea. Lee also leads WD's marketing efforts including web, social media and WayfinD.

He has been quoted and featured in The New York Times, The Washington Post, Fast Company, Retail Dive, Bloomberg, Buzzfeed and Forbes, as well as key trade communique such as NRF SmartBrief, Ad Age, Retail Wire, Nation's Restaurant News, vmsd and Chain Store Age.

Speaking in:

Monday
January 15
10:30 am11:00 am

There was a time not too long ago when, if you wanted something, you went to a store. You pretty much had to. Now, after the Supernova explosion of methods to buy merchandise that make shopping easier and more convenient, you may find yourself asking, what’s the value of having physical stores? Retailers that struggle the most keeping up with modern changes also seem to be having the most… Read more