Lee LeFeuvre

Chief Commercial Officer

Threefold

Lee LeFeuvre is the Chief Commercial Officer at Threefold, part of the SMG agency network, where he’s responsible for the commercial performance of a group of media specialist agencies that also include Capture and Plan-Apps.
Lee has held senior roles within the marketing industry for over a decade. Following a five-year stint at Blue Chip Marketing, an agency that specializes in strategic and creative BTL marketing, shopper and digital services, Lee joined the SMG agency network in 2013.
Lee has held numerous roles at Threefold, most recently as Managing Director, where he led a team of retail media experts to build media campaigns that connected with shoppers and grew demand for Threefold's clients and partners.

Speaking in:

Saturday Jan 13th

11:40am - 12:10pm

Javits North, Level 4

The state of in-store media: Non-US perspectives

In-store retail media, or 'phigital' as it's known in some circles, has achieved scale in Europe, Asia, and LATAM. Many large retailers have tested, deployed, and refined in-store media networks while in the United States, the primary driver of RMN growth has been online digital networks, such as Roundel, CMX, Walmart Exchange and Kroger Precision Media. This panel will share perspectives on specific drivers and inhibitors of growth in each region, highlighting best practices, and unique regional innovations.
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.

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Lee LeFeuvre

Speaking in:

Saturday Jan 13th

The state of in-store media: Non-US perspectives