Lauren Wiener

Lauren Wiener
Lauren Wiener
Managing Director and Partner
Lauren Wiener is a Managing Director & Partner at Boston Consulting Group, based in the New York office. She leads BCG's Retail Media and Data Monetization business globally, working across retailers, CPGs and tech partners to unlock this emerging channel. She has authored research on the topic including "The $100B Media Opportunity for Retailers" and "Consumers Want Privacy. Marketers Can Deliver." Lauren has extensive experience across marketing, sales and pricing with a laser focus on these topics at the intersection of digital marketing, personalization, agile, ad tech and martech.

Prior to rejoining BCG, Lauren was the CEO of Tremor Video DSP, an ad tech company focused on using AI, big data and outcome based buying models to optimize video advertising effectiveness. Before Tremor, Lauren spent 15 years building advertising and subscription-based digital businesses from the ground up for Meredith Corporation, Primedia and MTV Networks. In addition to scaling and transforming businesses, Lauren has successfully sold three digital and media companies, including Tremor Video to Taptica International, American Baby to Meredith Corporation and Seventeen to Hearst Corporation.

Lauren holds an MBA from Harvard Business School and graduated magna cum laude from Yale University with a BA in History.

Speaking in:

January 14
10:30 am11:00 am
Javits North, Level 4, Rithum Stage

As both the world’s largest convenience retailer and the number one immediate-consumption retailer in the U.S. with over 13,000 stores, 7-Eleven is in a unique position to provide CPGs and other partners with a differentiated solution across the full marketing and innovation funnel. The company’s integrated suite of data-driven insights is led by Gulp Media—the first retail media network to… Read more