January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Managing Director and Partner
BCG
Lauren Wiener is a Managing Director & Partner at Boston Consulting Group, based in the New York office. She leads BCG's Retail Media and Data Monetization business globally, working across retailers, CPGs and tech partners to unlock this emerging channel. She has authored research on the topic including "The $100B Media Opportunity for Retailers" and "Consumers Want Privacy. Marketers Can Deliver." Lauren has extensive experience across marketing, sales and pricing with a laser focus on these topics at the intersection of digital marketing, personalization, agile, ad tech and martech.
Prior to rejoining BCG, Lauren was the CEO of Tremor Video DSP, an ad tech company focused on using AI, big data and outcome based buying models to optimize video advertising effectiveness. Before Tremor, Lauren spent 15 years building advertising and subscription-based digital businesses from the ground up for Meredith Corporation, Primedia and MTV Networks. In addition to scaling and transforming businesses, Lauren has successfully sold three digital and media companies, including Tremor Video to Taptica International, American Baby to Meredith Corporation and Seventeen to Hearst Corporation.
Lauren holds an MBA from Harvard Business School and graduated magna cum laude from Yale University with a BA in History.
10:30am - 11:00am
Javits North, Level 4, Rithum Stage
As both the world’s largest convenience retailer and the number one immediate-consumption retailer in the U.S. with over 13,000 stores, 7-Eleven is in a unique position to provide CPGs and other partners with a differentiated solution across the full marketing and innovation funnel. The company’s integrated suite of data-driven insights is led by Gulp Media—the first retail media network to serve the convenience store industry—bolstered by its C-Shopper analytics platform, Brainfreeze Collective proprietary research panel of 250,000 customers and forthcoming 7-Eleven Lab Stores.
Join Marissa Jarratt, 7-Eleven’s Executive Vice President, Chief Marketing & Sustainability Officer, for a discussion on the brand’s ability to fuel innovation and insights by leveraging its immediate consumption ecosystem (ICE) to understand the unique behavior of convenience customers and find new and innovative ways to connect with and engage customers across channels.
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