Lauren Price
SVP, Ecommerce & Digital Marketing
COS
Lauren Price is SVP of Ecommerce & Digital Marketing for COS, where she is responsible for digital experience and operations, site merchandising, digital marketing channels, and CRM, holding full P&L responsibility for North America ecommerce.
Prior to joining COS, Lauren served as VP of Ecommerce at J.Crew, after joining first as VP of Marketing Strategy for J.Crew and Madewell.
Lauren has over 15 years of experience in ecommerce and digital marketing. Prior to working on the brand side, Lauren was a trusted consultant and strategist for leading global fashion and luxury brands. She has served as VP of Research & Advisory for Retail at Gartner, Sector Lead for Retail & Luxury as L2, Inc., built the Brand & Retailer Growth team at Lyst, and was a strategist in the Retail Practice at Demandware, now Salesforce Commerce Cloud.
Lauren is a graduate of Vassar College.
Speaking in:
Monday Jan 12
10:30am - 11:00am
Can AI fix online fashion discovery?
Daydream CEO and founder Julie Bornstein has been in the business of search for 25 years. Now, with the launch of Daydream, the goal is to use generative AI to match shoppers with the most relevant personalized results from some 8,500 brands — making it easier to find items they love in the world of fashion. Has the company managed to overcome search hurdles that have impeded widespread adoption in the past? Join this panel of experts to explore what’s working and what’s next.