Lauren DeLucia

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Lauren DeLucia
Manager, CX
Caleres
Lauren is a CX Manager, specializing in optimization of search and merchandising elements for the Caleres platform. She has held various merchandising positions over the past 10+ years and loves being able to bring that perspective to her current role where she works closely with merchandisers, UX designers and developers to enhance the customer experience.

Speaking in:

Sunday
January 15
4:00 pm4:30 pm
Expo, Level 1, Expo Stage 1
Caleres, who operates Famous Footwear, Allen Edmonds and Naturalizer, tells their transformation story that led to a 24% increase in conversions. From an outdated technology stack with lots of manual processes and a lack of shopper insight, they re-invented their digital experience around the customer, all-while managing the complexities of physical store locations, large product catalogs and… Read more