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Laura Nawrocki


Senior Director, Digital Strategy and Innovation
GUESS?, Inc.
Laura Nawrocki leads the GUESS?, Inc. North American Digital Strategies and Innovations Team. With over 12 years of experience explicitly in E-commerce, Omni-channel integrations and digital growth, Laura brings extensive Retail industry knowledge to GUESS. Hyper-focused on developing a consistent, seamless and positive customer journey across online and offline channels, her team is responsible for digital strategy, CEM and mobile growth.

Employing the product/market fit framework to strategic roadmap development to maximize the converging digital and physical worlds, Laura and her team deliver a world-class customer experience across the GUESS?, Inc. portfolio of brands.

Speaking in:

Tuesday Jan 15
2:00 - 2:30 PM
Innovation Stage, Level 4
Led by Scott Silverman, Principal, Scott Silverman Associates and former director of, this session brings together heads of retail Innovation Labs and Departments to discuss their recent successes, the initiatives they are funding, and... Read more