January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Vice President, Marketing & eCommerce
Sea Bags
Laura Hnatow is the Vice President of Marketing and E-commerce for Sea Bags, a U.S. manufacturer and retailer of handcrafted tote bags and accessories handcrafted from recycled sails. Prior to joining Sea Bags in 2014, Laura was the Ecommerce Channel Manager for luxury bedding manufacturer and marketer, Cuddledown and also enjoyed more than a decade at renowned cataloger, L.L.Bean in roles that included International Marketing, Advertising, Catalog Production and Ecommerce. She dipped her toe in the agency side of the business as the Managing Director of Imago Creative, a strategic marketing firm specializing in targeting the sizable demographic of Baby Boomer Women. While at Imago, she was the Research Director for and contributed to the writing of the A.M.A. published book BOOM, Marketing to the Ultimate Power Consumer – The Baby Boomer Woman.
Laura holds a B.B.A. in International Business from Hofstra University and an M.B.A. with Marketing concentration from University of Southern Maine where she was also an adjunct marketing instructor. She is a Founding Advisory Board Member for the Women In Retail Leadership Circle, a national networking and educational organization for executive-level women in the retail industry. Laura is regularly tapped to speak on the topics of Mission-based Marketing and Ecommerce for a variety of media and publishers including Etail, National Retail Federation, NEMOA, and Napco Media.
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