Lance Tamanaha

Director, Customer Experience

GUESS

Lance Tamanaha, Director of Customer Experience at GUESS, strengthens customer connections with data-driven strategies. Through his keen understanding of emerging trends and consumer behavior, Lance drives the evolution of GUESS' loyalty program, redefining CRM and leading customer service teams to drive engagement and business growth. By analyzing trends and uncovering actionable insights, Lance leverages data and technology to empower his teams to develop smarter, impactful strategies that reinforce GUESS’ leadership in a competitive market.

Speaking in:

Monday Jan 13th

9:15am - 10:00am

Expo, Level 1, Expo Stage 1

GUESS: Revolutionizing Retail with Data & AI That Helps You “Look Up”

In today’s omnichannel ecosystem, retail success depends on giving frontline workers the right insights at the right moment while preventing information overload.

Join leaders from GUESS and MicroStrategy to learn how this premium lifestyle brand empowers employees worldwide with instant answers - helping them "look up" from their screens and focus on providing exceptional service. They’ll share how they use the MicroStrategy ONE platform to transform data and AI into real-time insights, optimizing operations across merchandising, supply chain, store management, and customer loyalty.

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Lance Tamanaha

Speaking in:

Monday Jan 13th

GUESS: Revolutionizing Retail with Data & AI That Helps You “Look Up”