Kristin Patrick

Kristin Patrick is a forward-thinking executive who has been responsible for repositioning brands across lifestyle industries, including entertainment, beauty, fashion and CPG. Kristin joined Claire's in 2021 as EVP and CMO to play a role in building on the fashion brand’s more than 60 years of leadership as a global creator and influencer of youth culture and to take the brand into the future. She has been a driving force for the brand’s repositioning, overseeing all aspects of marketing including e-commerce, consumer insights analytics, brand and business strategy, creative vision and omnichannel media. Under her leadership, Claire’s is sparking new confidence among today’s consumers, inspiring them to discover and express themselves through Claire’s unique products, experiences and content. Prior to Claire’s, she served as the global CMO of PepsiCo, responsible for delivering the company’s long-term global growth strategy and expansion plans across the entire Billion-dollar portfolio of brands. She has held leadership positions at renowned global brands, including as Chief Marketing Officer for Playboy Enterprises and at William Morris Endeavor, NBC Universal, The Walt Disney Company, Revlon, GAP Inc., Liz Claiborne’s Lucky Brand and Calvin Klein.