Kristin Naragon

Kristin Naragon
Kristin Naragon
Chief Strategy & Marketing Officer
Akeneo
Kristin Naragon is Chief Strategy and Marketing Officer at Akeneo, the Product Experience company. She serves on the Board of Directors of the MACH Alliance and has been named a 2023 Honoree of the Changing the Game Awards and a Female Executive of the Year in the 2023 TITAN Women in Business Awards. Before joining Akeneo, Kristin was the global go-to-market strategy leader for Adobe’s marketing automation offering. She brings many years of experience spearheading alliances, sales, strategy, product marketing, and go-to-market capacities for B2B tech companies, from high-growth startups to category-defining major corporations. Kristin earned her MBA from Harvard Business School and an undergraduate degree from Pennsylvania State University. Outside of work, Kristin enjoys fitness and contributing back to the community with her husband and two kids.

Speaking in:

Sunday
January 14
11:00 am11:30 am
Expo, Level 3, Expo Stage 5
Are you one of those companies that deprioritizes product descriptions to focus on customer journeys? Ignoring the product experience comes at a tremendous cost - preventing up to 60% more eCommerce sales - and ultimately alienates your customers and potential customers. Find out why it’s important to obsess over detailed product detail pages, rich images, on-brand descriptions, and how to do… Read more