Kristin Naragon

Chief Strategy Officer

Akeneo

Before joining Akeneo, Kristin Naragon was global go-to-market strategy leader for Adobe’s marketing automation offering.

She also brings many years of experience spearheading alliances, sales, strategy, product marketing, and go-to-market capacities for B2B tech companies, from high-growth startups to category defining major corporations. Kristin earned her MBA from Harvard Business School and an undergraduate degree from Pennsylvania State University. Outside of work, Kristin enjoys fitness and contributing back to the community with her husband and two kids.

Speaking in:

Sunday Jan 12th

4:00pm - 4:30pm

Expo, Level 3, Expo Stage 3

Your customers are talking, are you listening?

Here’s something you might never have considered -- leveraging AI to enhance your product descriptions to reflect what customers are saying about your products and how they’re searching for them. This session will dive into how brands can leverage customer reviews and search terms to shape product records that align with actual consumer needs and preferences, translating into authentic product experiences. Expect real-world examples, actionable strategies, and inspiring success stories that will leave you ready to revolutionize your product experience strategy. Don't miss this chance to scoop up an actionable idea that will create a community of engaged, loyal customers who feel heard and valued while simultaneously increasing sales and reducing returns.

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Kristin Naragon

Speaking in:

Sunday Jan 12th

Your customers are talking, are you listening?