SAP Global Vice President - Retail Industry BU
SAP
Kristin Howell - SAP Global Vice President, Retail Industry Product Management
Kristin has 25 years of technology and retail experience, including leadership roles across management consulting, solution design, product marketing and software development organizations.
As Global Vice President within SAP’s Industry Product Management organization, she specializes in the areas of merchandising, demand planning, pricing, promotions, and AI/predictive analytics. She leads the end to end retail strategy and product vision across retail and fashion at SAP. She works closely as a trusted advisor and thought leader for SAP’s global retail customer base.
Kristin currently sits on the board of the Terry J. Lundgren Center for Retailing at the University of Arizona.
Kristin holds an MBA from the W.P. Carey School of Business at Arizona State University and bachelors’ degrees in in Economics and International Relations from the University of Southern California.
Sunday Jan 11
9:30am - 10:00am
Exhibitor Big Ideas Stage 2
Black Friday and Cyber Monday remain the ultimate stress test for retailers - and a powerful catalyst for innovation. Discover how leading retail brands are transforming these high-stakes moments into new opportunities for growth and loyalty.
In this session, SAP and retail leaders share how they’ve embraced AI-driven insights and intelligent automation to anticipate demand, streamline operations, and ensure seamless customer experiences during the busiest shopping days of the year. Learn how proactive readiness and real-time collaboration helped them not only stay resilient under pressure, but also unlock new paths to efficiency, agility, and revenue growth.
