Kristi Argyilan

Kristi Argyilan
SVP, Retail Media
Albertsons Media Collective
At Albertsons, Kristi is leading the launch of Albertsons Retail Media Network, transitioning the business inhouse and partnering with CPGs/endemic partners as well as non-endemic marketers to help brands build their businesses through Albertsons AdTech/MarTech platforms and rich first party data. This is a new strategic pillar for Albertsons as they continue to build deep, lasting relationships with their customers and drive long term profitable growth for partners and the company.

Prior to that, Kristi spent time at Bed Bath & Beyond as SVP of Brand Innovation to lead the innovation arm of the BBBY Brand team. She also spent time at Target, originally as Senior Vice President of Media beginning in July 2014, then elevated to President, Roundel as TMN was elevated as a strategic priority for Target. While at Target, Kristi and her team’s work received industry recognition including: TR Top Women in Retail, CSA Top Women in Tech, Digiday People Based Marketing Pioneer, MMA Media Company of the Year, MMA Global Marketer of the Year, Digital 40 over 40, Internationalist Next 50, Brand Innovators Top 100 Women in BrandMarketing.

Prior to Target, Kristi held multiple roles at Media brands including leading global brands Microsoft and Schwab with her final role as President of MAGNA Global North America leading Automated Marketplace Development including Cadreon. She has also spent time at highly regarded Creative Agencies working on marquis brands including Nike,Starbucks, Fidelity, Dunkin Donuts, got milk?, HP and eBay. Among many accolades, Kristi has been named by AD AGE as a Media Maven and a Woman to Watch.

Speaking in:

Monday
January 16
11:15 am11:45 am
Javits North Level 4, Room 404, Twilio Stage
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks… Read more