Kristen D'Arcy
Chief Marketing Officer and Head of Digital Growth
True Religion
Kristen D’Arcy was named True Religion’s first-ever CMO in 2023 and her success in helping drive the growth of the brand’s digital business earned her a promotion to CMO and Head of Digital in 2025 and she now also oversees True Religion’s e-commerce business. Celebrated for her innovative and disruptive approach to marketing, D’Arcy has been honored by Ad Age as one of the “Best Marketers Under 40” and a “Top Digital Marketer” and was named one of Business Insider’s “Top 25 Most Innovative CMOs” in 2025.
At True Religion, D’Arcy has driven double-digit growth and resurgent consumer engagement through dynamic global campaigns that blend fashion, sports, music and culture. She’s forged partnerships with the NFL and NBA and spearheaded activations at the Super Bowl, NBA All-Star Game and Coachella. In addition, some of the music industry’s biggest names have starred in her groundbreaking campaigns. D’Arcy started her career at Tribal DDB and R/GA and has held senior brand positions at Ralph Lauren, Oscar de la Renta, Coty, and AEO.
Speaking in:
Monday Jan 12
10:30am - 11:00am
The Z Suite Meets the CMO: Insights into how Gen Z Is using AI to shop for fashion
This interactive session will feature the CMO of one of the hottest apparel brands beloved by Gen Z in discussion with members of The Z Suite. Learn firsthand how Gen Z integrates AI into their shopping experiences, customer service interactions and personal lives and gain insight into what they expect from the social platforms where they discover products and make purchases. Curious about Gen Z’s perspective on AI-enabled customer experiences and how they make purchasing decisions? Engage directly with a group of sharp, thoughtful Gen Z consumers in this interactive session.