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Kevin Plank


Executive Chairman and Brand Chief
Under Armour
As special teams captain for the University of Maryland football program, Kevin Plank grew frustrated with the heavy, sweat-soaked cotton T-shirts he and his football teammates wore under their equipment during practice and games. Knowing there had to be something better, Plank set out to create an alternative to the cotton T-shirt—one that could wick sweat and keep athletes cool, dry, and light.

Upon graduating from Maryland in 1996 with a bachelor’s degree in business administration, Plank started to turn his idea into a reality and, as a result, began redefining the way athletes dress. That year, he went on a mission to find the perfect fabric—performance synthetics—and combined it with an athlete’s perfect fit—compression. What started out as one tight shirt ultimately led to the launch of Under Armour as the high-performance answer to the dilemma of a sweat-drenched cotton tee.

With 23 years of outfitting athletes with the world’s most innovative performance apparel, footwear, and equipment, Plank now oversees a global company of more than 14,000 employees with total revenues of $5.2 Billion. Under Armour products are sold globally and are worn by athletes at all levels. The Under Armour Connected Fitness platform powers the world’s largest digital health and fitness community through a suite of applications: Map My Fitness, Map My Run and My Fitness Pal.

True to his vision, Plank and Under Armour are committed to inspiring you with performance solutions you never knew you needed and can’t imagine living without…and they are just getting started.

Speaking in:

Tuesday Jan 14
9:15 - 9:45 AM
SAP QualtricsXM Theatre, Level 1
As retail becomes more fragmented and competitive, the most successful brands are those that can move beyond basic connections and weave themselves into the fabric of their consumers’ lives by providing solutions through their products. By... Read more