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Kevin McKenzie

Kevin McKenzie

Most recently Kevin was EVP, Chief Digital Officer of the Macerich Company US based shopping center and mall developer with 48 shopping centers around the country where he led their digital and omni- channel retail initiatives. Most recently he ideated and built from the ground up BrandBox, a new turnkey approach to physical retail for digitally native brands to open and operate stores and develop the playbook to scale offline as a complement to e-commerce growth.

Prior to Macerich, Kevin worked at Westfield Corporation where he oversaw the development of all digital strategy and omni-channel initiatives. He drove the integration of Westfield's shopping centers around the world with emerging digital technology as well as examined new business development opportunities. He setup up and incubated Westfield’s digital division, Westfield Retail Solutions and built a digital retail platform that converged digital and physical retail for each of Westfield’s markets.

Kevin is a digital entrepreneur, with more than 24 years' experience in Internet, e-commerce, digital media, omni-channel and product development. Before joining Macerich and Westfield, Kevin founded NinthDecimal Inc, an omni-channel intelligence company that empowers retailers and brands with the most comprehensive understanding of people by connecting their digital and physical lives. By bridging online and offline data sources, NinthDecimal offers the most precise online to offline measurement of purchasing behavior and intent. Prior to founding NinthDecimal, Kevin was Senior Vice President, Shopping Services, with CNET Networks Inc (Acquired by CBS Corporation), a pioneer in internet marketplaces and digital publishing, the world’s leading source of information and services for buyers, sellers and suppliers of technology and consumer electronic products.

Speaking in:

Sunday Jan 12
2:45 - 3:15 PM
Medallia Stage, Hall E, Level 1
Faced with rising costs associated with customer acquisition and increasing competition online, many direct-to-consumer brands are looking to physical retail as a way to stand out, drive awareness and build emotional connections with their audiences... Read more