Kelly Pedersen

Partner, Global Retail Leader

PwC

Kelly Pedersen is a Partner at PwC, based in San Francisco, and leads PwC's Global and US Retail practice.

With over 20 years of retail experience in both industry roles as well as a consultant, Kelly has advised retailers on a wide array of topics that range from growth and profit strategies, large business transformations, and technology and capability building. He focuses a lot of his time in the merchandising area, helping retailers organize and optimize for growth in an omni-channel environment through their product, pricing, and promotion, and inventory strategies.

Prior to joining PwC, Kelly was an executive at a large global apparel retail and also previously worked for a large grocery retailer.

Speaking in:

Monday Jan 13th

3:00pm - 3:30pm

Javits North, Level 5, SAP Theatre

Differentiate to Deliver: How Sephora is Continuing to Create the Best Experience in Prestige Beauty with Sephora North America President & CEO Artemis Patrick

In this session, hear from Sephora U.S. President & CEO Artemis Patrick as she embarks on her first-full year in the CEO role. She’ll discuss how Sephora is differentiating itself to remain the prestige beauty retailer of choice in an increasingly competitive marketplace. Topics she will speak to include: Sephora’s best-in-class approach to product quality and expert product curation, why the retailer is doubling down on its brick-and-mortar strategy, Sephora’s unique blueprint for helping brands grow and sustain, and how Sephora continues to cultivate a community where beauty enthusiasts of all backgrounds are celebrated. This is a can’t miss session for any retail professional looking to grow their brand, reach more consumers, and thrive in the ever-competitive retail sector.

Tuesday Jan 14th

12:00pm - 1:00pm

Press office, Level 1, 1C 03

Consumer outlook 2025 (registered press and analysts only)

Open to registered press and analysts only.

While factors such as inflation and higher interest rates continued to weigh on consumers’ minds in 2024, shoppers demonstrated they still had the willingness and ability to spend on essential categories and moments throughout the year. At the same time, they kept their eye on the bottom line, seeking value in a variety of ways. Looking ahead to 2025, consumers are facing a more uncertain environment. Join the NRF research team and other leading experts as they discuss emerging trends from the 2024 holiday season and what they mean for consumer trends in 2025.

Lunch is provided, first come, first served.

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