Kelly Kachnowski

Kelly Kachnowski
Kelly Kachnowski
VP, Growth & Engagement, Data & Analytics Technology
Mars Agency
Kelly has worked at TMA for nearly a dozen years across a variety of functions including production, media, and innovation, and has developed award-winning engagement strategies for a diverse roster of clients. For the past five years, she has helped build and commercialize the Marilyn platform -- the industry's first and most sophisticated commerce marketing technology platform -- helping marketers drive effectiveness and efficiency throughout the planning process. Kelly spent the first decade of her career in the sports and entertainment industry, including marketing concerts and events at several of the country's top venues as well as for the NBA Detroit Pistons and WNBA Detroit Shock.

Speaking in:

Saturday
January 13
10:55 am11:40 am
Javits North, Level 4
For in-store media to deliver on its promise, brands and retailers must agree upon in-store measurement requirements, which are rapidly evolving. In this premiere of a new white paper, Jeffrey Bustos of the IAB, will present current in-store best practices and contextualize why in-store measurement is important, exploring how in-store standards fit into the IAB's larger RMN standardization… Read more