CMO
Beyond Yoga
Katie brings a modern lens to brand building with purpose, culture and community at the core. She's got a background in Sports, Consumer Products and Tech, leading innovative teams & social-first marketing for Beyond Yoga, a Levi's brand. Previously with Snapchat, GoPro, Apple and Sony Electronics.
She's helped brands of all sizes expand into new audiences, and connect with customers in new ways to drive business growth.
An advocate for unconventional thinking, collaboration and creating culture that allows people to thrive and do the best work of their career together.
Sunday Jan 11
11:20am - 11:50am
Logicbroker Stage
Capturing the consumer’s attention today is a Herculean task. As they’re bombarded with conflicting media and messages, helping them find your brand and embrace its attributes requires genuine values, emotional connections, embracing new platforms and community engagement. Hear from three brands who are beating the odds and breaking through market noise to win over shoppers.
