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Katherine Cullen

Katherine Cullen

Director, Retail and Consumer Insights
National Retail Federation
Katherine Cullen is responsible for retail and consumer insights at the National Retail Federation. In addition to tracking shopper behavior around key spending events, she is responsible for launching new, original research on consumer trends. Before joining NRF, Katherine worked in customer strategy and intelligence at Macy's where she provided analytical consulting for brands such as Ralph Lauren and The North Face. Katherine also spent 6 years in fraud and operations analysis for the Department of Justice and Department of Education. She holds an MBA from NYU Stern School of Business.

Speaking in:

Monday Jan 14
9:30 - 10:00 AM
Innovation Stage, Level 4
By 2021, 75% of retailers will be using AI /Intelligent Automation for supply chain and demand forecasting, consumer intelligence, and marketing campaign management. In this session, Katherine Cullen (Director, Retail and Consumer insights, NRF),... Read more
Tuesday Jan 15
12:00 - 1:00 PM
Press Room, 1E 02, Level 1

In this new era of the empowered consumer, customer preferences and needs are driving much of the evolution we are seeing across the retail industry. This hour-long discussion will look back at the consumer trends that shaped 2018 and what this...

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