Katherine Cullen

Vice President, Industry and Consumer Insights

National Retail Federation

Katherine Cullen is Vice President, Industry and Consumer Insights for the National Retail Federation’s research team. In this capacity, she leads NRF’s research on consumer spending and emerging retail trends and develops new research initiatives and partnerships.

Prior to joining NRF, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education.

Originally from California, Cullen has a master's degree in business administration from New York University’s Stern School of Business with specializations in marketing and business analytics.

Speaking in:

Monday Jan 13th

1:30pm - 2:00pm

Expo, Level 1, Expo Stage 1

Climate-proofing retail: Proactively managing the opportunities and risks of weather volatility

Weather variability is the most impactful climate-related risk retailers face, directly influencing $1 trillion of global retail sales annually. Referencing its recent white paper, the NRF will highlight how retailers can harness analytics to improve the customer experience, capture sales, and enhance profitability. It will also introduce new WeatherIQ outlooks available on the NRF’s Center for Research & Consumer Insights. PwC will discuss how retailers can operationalize weather analytics into existing processes and systems to address climate risk, drive business value, and progress sustainability initiatives.

Tuesday Jan 14th

12:00pm - 1:00pm

Press office, Level 1, 1C 03

Consumer outlook 2025 (registered press and analysts only)

Open to registered press and analysts only.

While factors such as inflation and higher interest rates continued to weigh on consumers’ minds in 2024, shoppers demonstrated they still had the willingness and ability to spend on essential categories and moments throughout the year. At the same time, they kept their eye on the bottom line, seeking value in a variety of ways. Looking ahead to 2025, consumers are facing a more uncertain environment. Join the NRF research team and other leading experts as they discuss emerging trends from the 2024 holiday season and what they mean for consumer trends in 2025.

Lunch is provided, first come, first served.

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